23 October 2019 3 Ways to Use Packaging to Draw Bigger E-Commerce Profits!
Do You Want To Increase Your eCommerce Sales?
We Can Help You To Improve Your Profits From eCommerce!
ABL Distribution sell a big range of packaging items for eCommerce, including boxes, bubblewrap, polyfoam, eco friendly packaging & paper void fills, tissue paper, paper and plastic packaging tapes, courier bags, jiffy bags, bubble bags, and biofill "peanuts"/"packing pellets", etc.
We stock it all!
ABL Distribution is also an active seller on Ebay and is one of the largest sellers of packaging online in Australia.
Here Are Our 3 Ways To Improve Your eCommerce Profits!
1. Cost Control on Freight
- We all know freight costs are a big issue. Ebay sellers know they need to offer Free Shipping to get top rankings.
- Maximise your volumetrics — do you know what your parcels cube at? Check out the easy to use calculator on Toll's website (or similar carriers).
- Freight companies usually set rates at 500g, 1kg, 3kg, 5kg, 10kg, and 20kg.
- Choose boxes that closely fit these volumes, especially for mixed items — the right box reduces cost per shipment.
- We stock standard 1kg, 3kg, and 5kg Surprise and Delight cartons that combine great presentation with cost efficiency.
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2. The Right Void Fill Stops Annoying Damage in Transit – Here are some tips
- Biofill is cheap but items can shift in transit causing impact damage.
- 20mm or 32mm bubblewrap offers excellent void fill, while 10mm bubblewrap provides better impact protection.
- Polyfoam (2mm & 4mm thick) offers resilient protection for high-value items.
- Air Pillows are an eco-friendly void fill and cushioning option.
- Hexcel Wap also offers eco-friendly cushioning with great presentation.
- Using courier 1kg, 3kg, and 5kg boxes inside pre-paid courier bags reduces damage and costly returns.
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3. Getting Repeat Sales – Presentation and Personalisation – These are some ideas!
- Include a personalised handwritten 'thank you' note or card to increase customer satisfaction and re-orders (especially if you add a voucher).
- Eco-friendly packaging is a big plus in some markets: paper packaging tape, hexcelwrap void fill, and unbleached tissue paper all appeal to consumer expectations.
- Avoid second-hand boxes/materials to maintain a strong brand impression.
- Personalised printed packaging tape creates brand recognition and encourages repeat business.
- Surprise and delight style boxes or die-cut cartons improve the unboxing experience and encourage faster repeat orders.
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